The Norwegian Audit Bureau of Circulations (Norwegian: Norsk Opplagskontroll AS) is a company that monitors the print runs of Norwegian newspapers, magazines, and weekly publications, and offers advice on calculating circulation numbers. It was established in 2001 and is owned by: The three partners each have a one-third stake in the company and act as the contracting authority for the company. The three owners also prepare the regulations used to carry out the monitoring. In practice, the publications submit circulation figures through their organizations. The Norwegian Audit Bureau of Circulations usually provides advance recognition based on the figures, and then performs local checks on a portion of the member papers. The approved net circulation figures are of major economic importance to the various publications: they are the decisive factor for income from the advertising market, and are the basis for receiving press subsidies. More information...
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