Optimus Comunicações, S.A. was a Portuguese GSM/UMTS/LTE mobile operator. As of 16 May 2014, Optimus was merged with ZON Multimédia and formed a new company called NOS. Optimus was a wholly owned subsidiary of Sonaecom (a sub-holding of Portuguese conglomerate Sonae). The Pioneers marketing campaign was recognized internationally. In early 1999, NOS won the GSM Marketing Success award of the GSM Association in Cannes, France, for become the third operator with the most market share after a year of operation. It was the first Portuguese operator to achieve such a result in a World-wide GSM Congress. (This event is organized annually by the GSM Association, an organization with a membership of more than 380 operators of mobile communications from about 150 countries. GSM Awards are delivered in every edition of the congress and are considered the most important of the sector.) This was to be the first of many awards won by Optimus in subsequent years. More information...
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