Mad pride is a mass movement of current and former users of mental health services, as well as those who have never used mental health services but are aligned with the mad pride framework. The movement encourages individuals with mental illness to be proud of their 'Mad' identity. In recent years, Mad pride has increasingly aligned with the neurodiversity movement, recognizing the interconnected nature of mental health advocacy and neurodivergent experiences. Mad pride activists seek to reclaim terms such as "mad", "nutter", crazy and "psycho" from misuse, such as in tabloid newspapers, and to transform them from negative to positive descriptors. Through mass media campaigns, mad pride activists seek to re-educate the general public on the causes of mental disorders and the experiences of those using the mental health system. More information...
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