Orvis is an American family-owned retail and mail-order business specializing in fly fishing, hunting and sporting goods. Founded in Manchester, Vermont, in 1856 by Charles F. Orvis to sell fishing tackle, it is the oldest mail-order retailer in the United States. Orvis operates 70 retail stores and 10 outlet/warehouse locations in the US and 18 retail stores and one outlet store in the UK. Owned by the Perkins family since 1965, the company has changed hands twice and has had five CEOs in its history. Charles F. Orvis opened a tackle shop in Manchester, Vermont, in 1856. His 1874 fly reel was described by reel historian Jim Brown as the "benchmark of American reel design," the first fully modern fly reel. More information...
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