Owsla (stylized in all caps) is an American record label and creative collective. It was founded by Skrillex, Tim Smith, Kathryn Frazier, and Clayton Blaha in 2011. Skrillex announced the label on August 17, 2011. The label's first release was Porter Robinson's Spitfire. The name "Owsla" is a reference to Richard Adams' fantasy novel Watership Down, in which it refers to the governing caste in a society of anthropomorphized rabbits. In 2012, Owsla launched a monthly subscription, The Nest, with benefits including early access to Owsla releases. In 2013, Bromance Records partnered up with Owsla to create an American branch titled Bromance US with releases from Gesaffelstein, Illangelo, Brodinski and LOUISAHHH!!!. A year later, Owsla launched the Nestivus Charity Campaign, a series of holiday initiatives with all proceeds going to the international music nonprofit, Bridges for Music. More information...
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