Yandex Pay (Russian: Яндекс Пэй) is the payment service of Yandex, launched in spring 2021. Plans to create Yandex's own payment service became known in February 2021 from Yandex's documents. The service was presumably intended for marketing purposes (to increase customer loyalty and brand recognition) and for collecting data on payments, their subsequent analysis and use. However, at that time, CNews regarded Apple Pay, Google Pay, Samsung Pay and Mir Pay as the service's competitors. On 10 March 2021 the service under the name Yandex Pay was launched, allowing purchases to be paid for by bank card without entering card details. At the same time, users had to link their cards to their Yandex account. Initially, according to a 2021 report by the Central Bank, Yandex Pay used a closed model (only within Yandex services and with partner organizations). More information...
According to PR-model, pay.yandex.ru is ranked 4,078,717th in multilingual Wikipedia, in particular this website is ranked 56,998th in Uzbek Wikipedia.
The website is placed before victorconsulting2.co.uk and after redstarlinefriends.org in the BestRef global ranking of the most important sources of Wikipedia.
