Pink Dot is a quick delivery prepared-to-order grocery store based on the Sunset Strip in West Hollywood, California. The store has appeared in several movies and television shows, including HBO's Entourage. Entrepreneur Bill Toro founded the chain in 1987 with the purchase of a single liquor store. His idea to create a delivery-based operation arose from numerous complaints he observed about the traffic in Los Angeles. Pink Dot is a privately owned corporation with Toro retaining 30% control. In 1996, Pink Dot was referred to as a rapidly expanding grocery delivery company in a Los Angeles Times story that noted the store guaranteed delivery within 45 minutes for a service charge of $9.99. Orders were filled from five warehouses. Company executives at the time predicted home delivery would become a "big part of the changing face of retail." More information...
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