Pinkstinks is a campaign founded in London in May 2008 by twin sisters Emma Moore and Abi Moore (born 1971, London) to raise awareness of what they claim is damage caused by gender stereotyping of children. Pinkstinks claims that the marketing of gender-specific products to young children encourages girls to limit their ambitions later in life. Pinkstinks has created a listing of "Pinkstinks Approved" companies providing non-gender-specific play and learning products for children. In 2009 the campaign was reported as urging parents to boycott shops selling pink toys and gifts. In 2010 Pinkstinks criticised Marks and Spencer for labelling underwear aimed at six-year-old girls as "bra tops". John Lewis, Marks and Spencer and Sainsbury's have responded quickly to criticism by Pinkstinks, removing a "girls" label from a pink Playmobil set and a "boys" label from a science kit and adding non-gender-specific labels to children's nurse and doctor outfits. More information...
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