Pizza-La (ピザーラ, Pizāra) is the second highest-grossing pizza chain in Japan after Domino's Pizza. The company has its headquarters in the Zenkaren Building (全菓連ビル, Zenkaren Biru) in Minami Aoyama, Minato, Tokyo. The company's slogan is "All the taste and toppings you want on a pizza, straight from our oven to your door!" The company's mascot is Pizza-La-Kun. The name of the company combines "pizza" and "Godzilla". Hidenori Asano, the chairman of Four Seeds Inc. (Pizza-La's parent company), was inspired to create the chain after viewing E.T. the Extra-Terrestrial in which Domino's Pizza featured, though he had previously planned to make it an offshoot of Domino's Pizza itself as a directly managed store, rather than one managed by a franchise. However, the company had already applied for franchising rights in Japan in 1985 and had already started business. Asano decided then to establish his own chain, and in April 1987 the first Pizza-La store was opened in the Mejiro district of Toshima, Tokyo. Its expansion into the national market began in December 1989 starting with the store in the Tsuchizaki district of Akita, Akita. Commercials for Pizza-La began in 1991 using the slogan "ピザーラお届け!!" (Pizza-La Delivery!!) incorporating a variety of actors. By 2012 Pizza-La had opened 552 stores in Japan, and by 2015 the chain had expanded into all prefectures excluding Aomori, Fukui, Tottori, Shimane, Kagawa, Ehime, Kochi, Saga and Ōita prefectures. More information...
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