EA Israel, formerly GameFly Streaming and Playcast Media Systems, is a cloud gaming service company, based in Caesarea, Israel. In June 2015, Playcast merged with rival cloud gaming company GameFly. Playcast was backed by Venture Capital firms Jerusalem Venture Partners (JVP) and MK Capital. EA acquired the company in 2018. Playcast Media Systems was founded in 2007 by Mr. Guy Debeer and Dr. Natan Peterfreund. In February 2008, a beta version was installed on a live cable network and latterly a large scale pilot was installed on a Hot cable TV network to test in Israel. More information...
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