impact: is a news and feature website focussing on British politics. For almost a decade up until the summer of 2021, the site was edited by the political journalist, Ian Dunt. Dunt has since returned as editor-at-large. Adam Bienkov, the political editor at Business Insider, was previously the deputy editor of has been covering British politics for over twenty years since it was first established in 2002, and is owned by the digital publishing company, Senate Media. In an interview with during the 2010 General Election, then Prime Minister, Gordon Brown appeared to support tactical voting in that year's UK General Election stating, "I want everyone to vote Labour", before adding, "But if people don't want a Conservative government then they must make sure they don't let the Conservatives in". More information...

According to PR-model, is ranked 12,347th in multilingual Wikipedia, in particular this website is ranked 7,123rd in English Wikipedia.

The website is placed before and after in the BestRef global ranking of the most important sources of Wikipedia.

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