Positiva Records is a subsidiary of Universal Music Group and concentrates on releasing dance music in the UK. The record label was set up in 1993, by Nick Halkes, who previously ran XL Recordings. Its headquarters are at the Universal UK offices (formerly at EMI offices in Brook Green in West London), where it is the only large dance music label under the EMI banner. One of the label's first releases was "I Like to Move It" by Reel 2 Real, an alias of dance DJ Erick Morillo, originally released on Strictly Rhythm. Later, the label signed US vocalist Barbara Tucker, who went on to release tracks including "Beautiful People" and "Stay Together" (both 1995) and "Stop Playing with My Mind" (2000). Other house releases in this period came from Umboza, the Bucketheads and Judy Cheeks. During the late 1990s, Positiva released several tracks from the emerging trance scene such as Alice Deejay's "Better Off Alone" which became a huge hit in Europe and the U.S., as well as DJ Quicksilver's "Bellissima", Ayla's eponymously titled "Ayla", Binary Finary's "1998" and BBE's "Seven Days and One Week". More information...
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