Postmasters is a contemporary art gallery located in Manhattan's Tribeca neighborhood, owned and directed by Magda Sawon and Tamas Banovich. The Postmasters gallery opened in the East Village in December 1984, moved to SoHo in 1989, and was relocated to Chelsea in September 1998. In June 2013 Postmasters was moved to 54 Franklin Street in Tribeca, taking over a 4,500-square-foot (420 m2) ground-floor space complete with a large functional basement. The gallery has a history of exhibiting work in media that is challenging for a commercial art gallery, including the work of several Net.artists and political activists. For example, Maciej Wisniewski's media-rich e-mail software Netomat was exhibited as an artwork at the gallery in 1999 before being exhibited at the Whitney Museum of Art in 2000. The gallery's decision to exhibit software as an art form engages the Marshall McLuhan-coined concept "The medium is the message" by updating it with Wisnieski's belief that the artist's role is to challenge the existing notion of software development and distribution.' And in May 2010, Chatroulette became both medium and subject for artists Eva & Franco Mattes AKA 0100101110101101.ORG. More information...
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