AHDB Potatoes, previously known as the Potato Council, is a trade organisation that aims to develop and promote the potato industry in Great Britain. Previously an independent non-departmental public body, it has been a division of the Agriculture and Horticulture Development Board since 1 April 2008. Set up to replace the Potato Marketing Board, the Potato Council was originally known as the Potato Industry Development Council, and then the British Potato Council until April 2008. AHDB Potatoes works to improve the competitiveness and sustainability of potato growers, while also promoting the alleged health benefits of potatoes. The Council invests in teaching children about healthy eating and showing how potatoes are grown. Many of the industry's farmers spend time working with children in schools and on their farms, showing how they plant, grow and harvest their crops. More information...
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