KPHW (104.3 FM) is a commercial Rhythmic Top 40 station licensed to Kaneohe, Hawaii, and serves the Honolulu radio market. The SummitMedia outlet known as Power 104.3 (billed as "Hawaii's Hit Music Channel"), broadcasts with an ERP of 75 kW. It is also transmitting on Oceanic Spectrum digital channel 858 for the entire state of Hawaii. The station's studios are located in Downtown Honolulu and its transmitter is located east of Diamond Head, Hawaii. The station hit the airwaves at 3 PM on October 23, 1997, as KXME, Xtreme Radio @ 104.3 until 2001, and 104-3 XME Hawaii's #1 Hit Music Station from 2001 to 2004, and offered a Mainstream Top 40 direction that focused on Hip hop and Modern Rock hits. During the early years of the station, it tended to play very unusual music on the station, including one of the first instances of playing a heavily edited version of the Insane Clown Posse's Boogeyman. It proved to be a success at first, but by 1998 it would wear out its welcome, resulting in the station dropping the Modern Rock tracks and shifting to a Rhythmic Top 40 direction. As of 2016, the station was one of five Rhythmic Top 40 outlets in Hawaii, and one of three Rhythmic Top 40 outlets in the Honolulu market, the competitions being KUBT 93.9 The Beat and KDDB 102.7 Da Bomb. In 2018, the station shifted back to a more Mainstream Top 40 direction with less focus on Rhythmic Top 40. More information...
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