Applied Predictive Technologies (APT) was a software company that provided business analytics software, intended to help large, consumer-facing businesses "reduce the risk of any new initiative by systematically testing the idea with a subset of stores, customers, or employees." APT was acquired by Mastercard in 2015 and no longer operates as a standalone business. APT was founded in 1999 by business consulting executives Jim Manzi (Oliver Wyman), Anthony Bruce (McKinsey & Company), and Scott Setrakian (Oliver Wyman). Manzi explained to The Washington Post that "a lot of the work I was doing as a consultant was very repetitive. I realized how much of it could be put into a software model.” With venture capital from Devon Partners, it took Manzi and Bruce less than a year to develop and launch APT's software tool. In 2006, the firm was backed by Accel-KKR, a private equity firm. In 2013, Goldman Sachs invested $100 million in APT. More information...
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