Premier Music International Limited is an English musical instruments manufacturing company based in Kibworth. The company, founded in 1922, currently produces drum kits, sticks and accessories. Premier was established in 1922 when a drummer, Albert Della Porta, partnered with George Smith to establish a company. They set up on Berwick Street in London, and were soon joined by Albert's brother Fred, who eventually became the first sales manager of the recently created company. In the beginning, they manufactured drums for other companies like John E. Dallas (with the "Jedson" trademark), then starting with "Premier" instruments. Early drum kits consisted of a bass drum, a snare, a stand, a cymbal, and sometimes a small tom-tom. The company grew to two factories, ending up in West London's Park Royal. By 1938 they were also producing brass instruments, as well as supplying drums to the armed forces. The company even built a guitar called "Premier Vox", in the early 1930s. More information...
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