WLVQ (96.3 FM) — branded Q-FM 96 — is a commercial classic rock radio station licensed to Columbus, Ohio. Owned by the Columbus Radio Group subsidiary of Saga Communications, through its Franklin Communications licensee, the station serves the Columbus metro area. The WLVQ studios are located in Upper Arlington, OH, and the station transmitter is in Columbus on the Twin Rivers Drive tower. The 96.3 MHz frequency was first occupied by WLWF, a station owned by the Crosley Broadcasting Corporation along with sister station WLWC (now WCMH-TV); WLWF broadcast from 1949–1953. WLVQ itself began on April 1, 1959 as WTVN-FM, owned by Taft Broadcasting Company along with sister stations WTVN (AM) and WTVN-TV (now WSYX). In 1966, WTVN-FM changed its callsign to WBUK and format to adult contemporary. The station again switched formats and started playing "Beautiful Music" (easy listening) in 1969. The station reverted to the WTVN-FM call sign in 1974, but continued to play "Beautiful Music." More information...
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