DMM.com, formally Hokuto Corporation (株式会社北都, Kabushiki Kaisha Hokuto), is a Japanese joint stock company involved in the distribution of adult videos (AV) and adult toys. The firm, founded in March 1990, is headquartered in Tokyo at the Ebisu Garden Place Tower. By late 2008, DMM was handling products from more than 150 different adult video studios, making it one of the largest AV distributors in Japan. The company interfaces with the public for sales and information as Outvision. As of July 2007, DMM had 185 employees and total assets of 16,618,000,000 yen (about $166 million). Stockholders' equity was 6,073,000,000 yen (about $60 million) and company capital amounted to 45 million yen (about $450,000). Sales for the fiscal year ending February 2007 were 28,366,000,000 yen (about $283 million) with sales for the 2008 fiscal year extrapolating to about 30 billion yen (about $300 million). Hokuto had a period of rapid growth from the time of its foundation with sales going from 5.1 billion yen (about $50 million) in the fiscal year 2001 to 6.2 billion yen ($60 million) in 2002, 9.8 billion yen ($100 million) in 2003 and 12.3 billion yen ($125 million) in 2004. Under CEO Hiroyuki Shimazaki (島崎啓之), DMM caught up with and surpassed its chief rival in AV sales, the Soft On Demand (SOD) group. Some companies which had formerly been part of SOD, including Dogma, Hajime-Kikaku and Aroma Planning, left SOD to become clients of DMM. More information...
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