Rare Beauty is an American cosmetics company founded and owned by Selena Gomez. Inspired by her third studio album, Rare (2020), the company aims to "break down unrealistic standards of perfection" by promoting inclusivity and addressing mental health initiatives and education. Rare Beauty launched on September 3, 2020, exclusively through their official website and in Sephora stores in North America. Since then, it has been made available to countries in Europe, Asia, and the Middle East. A percentage of all sales are donated to the Rare Beauty Impact Fund, which is a part of their "commitment to give people access to the resources they need to support their mental health." More information...
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