Rasmussen Reports /ˈræsˌmʌsən/ is an American polling company founded in 2003. The company engages in political commentary and the collection, publication, and distribution of public opinion polling information. Rasmussen Reports conducts nightly tracking, at national and state levels, of elections, politics, current events, consumer confidence, business topics, and the United States president's job approval ratings. Surveys by the company are conducted using a combination of automated public opinion polling involving pre-recorded telephone inquiries and an online survey. The company generates revenue by selling advertising and subscriptions to its polling survey data. More information...
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