Rear of the Year was a British award for celebrities who were considered to have an attractive posterior. It was created by publicity consultant Anthony Edwards in 1976. Initially, it was awarded only to women, but in 1986 the first award was made to a man and from 1997, it was awarded annually to one woman and one man. By 2015 the award was generating a level of media coverage equivalent to £4 million (US$6 million) Advertising Value Equivalent. The award was organised by Rear of the Year Limited until the company was dissolved in 2021. The last contest was held in 2019. More information...
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