Joe Cross (born 30 May 1966) is an Australian entrepreneur, author, filmmaker, and plant-based diet advocate who promotes juicing. He is most known for his documentary Fat, Sick & Nearly Dead in which he tells the story of his 60-day juice fast. He is the founder and CEO of Reboot with Joe, a health and lifestyle brand. Following the release of his documentary, Cross has published six books about juicing. In February 2014, Cross released his book titled The Reboot with Joe Juice Diet: Lose Weight, Get Healthy and Feel Amazing that became a New York Times best-seller. More information...
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