Red Digital Cinema (Red Digital Cinema Camera Company) is an American company that manufactures professional digital cinematography cameras and accessories and it owns Red Studios Hollywood. The company's headquarters is in Foothill Ranch, California, with studios in Hollywood, Los Angeles. It has offices in London, Shanghai, and Singapore as well as retail stores in Hollywood, New York City, and Miami. In addition it has various authorized resellers and service centers around the world. Red Digital Cinema was founded by Jim Jannard, who previously founded Oakley. As a self-described "camera fanatic" owning over 1,000 models, Jannard started the company with the intent to deliver a (relatively) affordable 4K digital cinema camera. Jannard dates the idea to a time when he bought a Sony HDR-FX1 video camera and learned that the files had to be converted with software from Lumiere HD and were not viewable on Mac OS. Lumiere HD's owner Frederic Lumiere collaborated with Jannard on developing an alternative and introduced him to Ted Schilowitz who became Red's first employee. More information...
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