Assured Food Standards is a United Kingdom company which licenses the Red Tractor quality mark, a product certification programme that comprises a number of farm assurance schemes for food products, animal feed and fertilizer. The scheme is subject to frequent media scrutiny because of the systematic and routine animal abuse that happens at Red Tractor assured farms. The Red Tractor scheme was launched in 2000 by the National Farmers Union of England and Wales, with the logo originally known as the Little Red Tractor, and also the British Farm Standard. It was launched on 13 June 2000. More information...
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