Rent the Runway is an e-commerce platform that allows users to rent, subscribe, or buy designer apparel and accessories. It was founded by Jennifer Hyman and Jennifer Fleiss, who launched the company in November 2009. In 2007, Hyman and Fleiss met as sectionmates at Harvard Business School. They regularly met up to discuss entrepreneurial ideas, one of which was Rent the Runway. After seeing her sister overspend on an expensive new dress for a wedding, Hyman had the idea of offering dress rentals for women for special events. Long term, her plan was to offer women unlimited access to a designer closet they could rent from on-demand. Early on, Hyman and Fleiss pitched the idea to designer Diane von Fürstenberg as a rental service for her brand's website. She was initially uninterested, and suggested that instead they create their own multi-brand retail site. Hyman and Fleiss took her advice, and Fürstenberg signed on as one of the company's first designer partners. A November 2009 article in The New York Times helped bring publicity to the company shortly after its launch. In 2016, the company began offering everyday clothing through a subscription model. More information...
According to PR-model, renttherunway.com is ranked 1,212,257th in multilingual Wikipedia, in particular this website is ranked 678,839th in English Wikipedia.
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