Ricard (/rɪˈkɑːrd/; French pronunciation: ) is a pastis, an anise and licorice-flavored apéritif, created by Marseille native Paul Ricard in 1932, who marketed it as the "true pastis from Marseille". Paul Ricard's justification for the name was "I am willing to put my name on it, because I am sure of the quality of this pastis and proud of its unique taste". Ricard is a French public company that was founded in 1932 in Marseille by Paul Ricard to sell his Ricard drink. In 1962, the Ricard business was floated on the Paris Stock Exchange. More information...
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