Alfred Paul Ries (November 14, 1926 – October 7, 2022) was an American marketing professional and author. He was the cofounder and chairman of the Atlanta-based consulting firm Ries & Ries with his partner and daughter, Laura Ries. Along with Jack Trout, Ries is credited with resurrecting the idea of "positioning" in the field of marketing. Born in Indianapolis, Indiana in 1926, Ries graduated from DePauw University as a mathematics major in 1950. He accepted a position with the advertising department of General Electric before founding his own advertising agency in New York City, Ries Cappiello Colwell, in 1961. Jack Trout joined the agency in 1967. Ries and Trout wrote a three-part series of articles for Advertising Age in 1972. The themes discussed in that series of articles inspired their later book, Positioning: The Battle for Your Mind, published in 1981. Ries wrote an article for AdWeek that centered around the historical failure of converged devices, Why the iPhone will fail, published in 2007. More information...
According to PR-model, ries.com is ranked 1,608,860th in multilingual Wikipedia, in particular this website is ranked 924,416th in English Wikipedia.
The website is placed before peterborony.org and after lichtenau.gv.at in the BestRef global ranking of the most important sources of Wikipedia.
