The Rival Company is an American manufacturer of small appliances that produces products under the Bionaire, Crock-Pot, Fasco, Patton, Pollenex, Rival, Simer, and White Mountain brands. It became a wholly owned subsidiary of Holmes Products Corp. in 1999, and later became a brand of Sunbeam Products, a subsidiary of Jarden Corporation, which purchased Holmes in 2005. Jarden, in turn, merged with Newell Rubbermaid in 2016. It is now part of the Newell Brands company. Rival was founded in Kansas City, Missouri, in 1932 by Henry J. Talge as the Rival Manufacturing Co., which specialized in die casting. It soon began producing food preparation products under the "O-Mat" line, such as the Juice-O-Mat juicer, Can-O-Mat can opener, and Broil-O-Mat broiler. After shutting down to produce ammunition during World War II, Rival expanded their product lines in the post-war era. They acquired Waverly Products, Inc., expanding their products into the home appliances market with Waverly's popular Steam-O-Mat iron. More information...
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