RKS Design is a California design firm and innovation consultancy founded in 1980 by industrial designer, Ravi Sawhney. The company designs and develops consumer, medical, and industrial products, as well as user interfaces, and user experiences. As a product design and development firm, it is known for designing Teddy Ruxpin and RKS Guitars. The company also designed a design-thinking methodology called Psycho-Aesthetics, a process that helps designers focus on understanding consumer need and emotion in order to create new products. Psycho-Aesthetics is taught at UCLA, USC, SCAD, and Harvard Business School. More information...
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