Rocky Rococo Pizza and Pasta is a chain of North American restaurants that specializes in pan-style pizza sold by the slice. It was founded in Madison, Wisconsin, in 1974 by a pair of college students who took the name from a character invented in 1969 by the Firesign Theatre. The chain grew as large as 120 stores in 1986, and the owners sold the franchise rights to another partner and group of investors in 1988. Today there are still 40 locations in the Midwest. Wayne Mosley and Roger Brown opened their first store in Madison, Wisconsin, in 1974. The name "Rocky Rococo" was invented in 1969 by the Firesign Theatre for a villain in the "Further Adventures of Nick Danger" sketch on their second comedy album, How Can You Be in Two Places at Once When You're Not Anywhere at All. The character was based on Dashiell Hammett's Joel Cairo as portrayed by Peter Lorre in the 1941 film The Maltese Falcon. The name is a parody of a character invented by the Beatles for their song Rocky Raccoon. The Firesign character is described as a dwarf and depicted as bald and wearing a fez. The company's web site does not mention either the Firesign Theatre or the Beatles character as inspiration for the name. More information...
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