Marathon Enterprises, Inc., is a major regional supplier of meats and gourmet delicatessen products to the food service industry in the New York City metropolitan area. Headquartered in Englewood, New Jersey, it is a private corporation, and sells its products under the Sabrett brand name. Samuel Ogus (1891-1970), who emigrated from Latvia in 1909, started the wholesale bakery, the Star Baking Company, later to become Sabrett Food Products, in 1928 with a partner, Fritz Frankel. Mr. Ogus was what they used to call the "inside" man - running the factory and even designing much of the equipment, and Mr. Frankel was the "outside" man, dealing directly with the sales force and the customers. A few years later in the 1930s, the two men realized there was an increasing demand for hot dog rolls - their slogan was "largest hot dog roll manufacturer in the world!" - and they decided to manufacture hot dogs as well. They planned to call the combined company Star but the meat company Armour/Star objected, so they chose Sabre with the slogan "keen on quality.” They couldn't use that name either, because there was a Sabre tuna fish company. So they decided on Sabrett, a little saber, "small and sharp." The company was located on the lower East Side, on East 3rd Street. During the Great Depression, hotdogs were particularly popular because you could get a meal for twenty-five cents. Sabrett moved the bakery and then the hotdog factory to Jersey City in the late forties. More information...
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