SAFE (Save Animals From Exploitation) is a New Zealand animal rights group, with a vision to create an ethical Aotearoa (New Zealand) that ensures the rights of animals. Its purpose is to educate, inform and empower people to make cruelty-free, plant-based and vegan choices. SAFE evolved out of an Auckland branch of the British Union for the Abolition of Vivisection. This group was renamed Save Animals from Experiments in 1972, and was renamed again to Save Animals from Exploitation in 1987. The organisation is now known as SAFE, and it is a registered charity and an incorporated society. More information...
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