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The Science Media Centre is a charitable company, first formed in 2002, two years after the United Kingdom House of Lords Select committee on Science and Technology's third report on "Science and Society" in 2000. This report stated that while science was generally reported accurately in the mass media, there was a need for the promotion of more expert information at times when science is under attack in the headlines, mentioning the public reaction to GM crops, in particular. In order to promote more informed science in the media, the centre's main function is as a service to journalists, providing background briefings on current scientific issues and facilitating interviews with scientists. Comments are also sourced from scientists about breaking news stories, to provide an independent expert commentary on the news, so that press releases have some peer review. Independence means from the breaking news story, and scientists commenting are asked to declare any competing interests they have with their comment. More information...

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