Scion Audio/Visual, also known as Scion AV, Scion A/V or SA/V, was an in-house record label and "lifestyle marketing" division of the Scion marque produced by Toyota Motor Corporation for the North American market. Along with the rest of the Scion brand, Scion A/V was absorbed into Toyota in August 2016. Scion Audio/Visual sought to market the Scion automotive brand to younger customers by promoting various music, art, and film projects. From 2003, Scion paid for dozens of artists to make recordings and videos that were distributed digitally through the Scion AV website, and they also put on hundreds of music and art events around the United States. Scion did not make a profit from Scion AV projects, and the artists involved retained all ownership of the creative content. Scion covered all production, licensing and distribution costs for the projects with any proceeds going directly back to the artist. More information...
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