The Scotch Whisky Association (SWA) is a trade organisation that represents the Scotch whisky industry. The Scotch whisky industry is an important part of the Scottish economy, and particularly the Scottish export market. The main office of the SWA is based in the Lauriston area of Edinburgh, Scotland (Quartermile Two, 2 Lister Square, Edinburgh EH3 9GL). The SWA's stated purpose is to promote, protect and represent the interests of the whisky industry in Scotland and around the world. Similar to the Portman Group, it also promotes responsible drinking, with campaigns to curb drinking to excess. More information...

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