Select is an Italian aperitif, created in 1920 in Venice by the distillery "Fratelli Pilla & C." and currently produced by Gruppo Montenegro S.r.l. Select is commonly served in Venice with prosecco and soda water as the Original Venetian Spritz. The story of Select Aperitivo began when brothers Mario and Vittorio Pilla, eager to contribute to the rejuvenation of post-war Venice, founded Fratelli Pilla & C, a company specializing in liquor production. Select was created to be served on its own, with the addition of soda or seltzer, or mixed in many different cocktails. According to some, Venetians say a proper Spritz Veneziano is made with Select. In 1954 Select was acquired by Distilleria Jean Buton and later absorbed by Gruppo Montenegro, which still produces it to the original recipe. More information...
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