1116 SEN (call sign 3AK) is an Australian radio station in Victoria. Owned and operated by Pacific Star Network, it broadcasts a sports radio format from Lower Plenty to Greater Melbourne. First broadcast on 29 November 1931 as 3AK, the station currently broadcasts from studios in South Melbourne. The station first broadcast on 29 November 1931 as 3AK. In October 2003, amid growing debt and struggling ratings, 3AK operators Data & Commerce Limited placed the station up for sale. In November, owners Data & Commerce Limited entered into a lease with the newly formed Sports Entertainment Network to create SEN 1116, a 24-hour sports radio station. Headed by managing director Danny Staffieri, formerly of FIVEaa, the new station was promoted as 'entertaining radio with a sports focus', and would rival horse racing station Sport 927. More information...
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