Seton Identification Products is a supplier of safety, labeling and signage products based in Buffalo, NY. Seton manufactures and distributes workplace safety equipment, facility marking applications, and traffic & parking signage, as well as warehouse and facility security products. It sells 57,000 products and has subsidiaries in 14 countries. It is a subsidiary of Brady Corporation of Milwaukee, Wisconsin. Seton was founded in 1956 as the Seton Name Plate Corporation in New Haven by Fenmore R. Seton. While still in the Air Force, in free time, Seton and his wife Phyllis started a part-time mail order business from their home, specializing in personalized Christmas cards for individuals with the surname 'Smith'. To meet the demand for their product, the Setons purchased a small table-top hot-stamping machine. In 1952, they purchased an attachment for their stamping machine to make doorbell nameplates. They went on to produce display boards for local hardware stores. In 1954, the service manager of a large Carrier Air Conditioning contractor in New Haven noticed one of the Setons' display boards and requested that they produce some specialized nameplates for his company. More information...
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