SF Group is a cinema and entertainment venue operator in Thailand. Behind the combined operations of Major Cineplex and the EGV chain, SF Group is the second-largest cinema chain in Thailand, with more than 379 screens in 63 locations. SF Corporation Public Company Limited, based in Bangkok, Thailand, was established as a limited company in 1998 by Suwat Thongrompo. The Thongrompo family is from Eastern Thailand, where its Samarn Film Co operated cinemas since the 1970s in Chonburi, Rayong and Chanthaburi. The company become known as SF Cinema City in 1999 when it opened its first multiplex in Bangkok on the seventh floor of MBK Center. The company is still primarily centered in Bangkok and the Eastern Seaboard provinces. However, in 2005, the company expanded to southern Thailand by opening SFX Central Festival cinema in Phuket Town. A branch of SF Cinema City branch in the Jungceylon complex on Patong Beach followed in October 2007. More information...
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