Sheena S. Iyengar is the S.T. Lee Professor of Business in the Management Department at Columbia Business School, widely and best known as an expert on choice. Her research focuses on the many facets of decision making, including: why people want choice, what affects how and what we choose, and how we can improve our decision making. She has presented TED talks on choice and is the author of The Art of Choosing (2010). Iyengar was born in Toronto, Ontario, Canada.: xi Her parents were immigrants from Delhi, India.: xi–xii As a child, she was diagnosed with a rare form of retinitis pigmentosa,: xii an inherited disease of retinal degeneration. By the age of nine, she could no longer read. By the age of sixteen, she was completely blind, although able to perceive light.: xii She remains blind as an adult. More information...
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