The Shinjō Matsuri (新庄まつりの山車行事) is a Japanese festival celebrated from 24–26 August in Shinjō, Yamagata Prefecture. Mikoshi and approximately twenty floats are drawn through the streets, accompanied by odori, drums, and other performers. It has a two hundred and fifty-year history and was designated as an Important Intangible Folk Cultural Property in 2009. The festival in Shinjō, and in particular their use of floats called yatai (屋台), is thought to have been initiated in 1756 in the midst of a famine during the Hōreki era. The event was planned by Tozawa Masanobu (1720–1756) who was the head of the Shinjō domain. The festival served not only to serve as a time of prayer for the upcoming harvest, but also to improve morale among the populace. The floats appearing in the festival are thought to have been initially influenced by the Gion Matsuri, but have since focused on themes related to kabuki, legendary animals, and elaborate scenes in nature. More information...
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