Shinola is an American lifestyle brand based in Detroit, Michigan. It produces and sells watches, bicycles, leather goods, clocks, home goods, and jewelry. Founded in 2011, Shinola takes its name from a common saying that harkens back to the defunct Shinola shoe polish company. The company was founded by Tom Kartsotis and is owned and operated by Texas-based investment group Bedrock Group LP. The original Shinola shoe polish brand was founded in Rochester, New York in 1877, and went out of business in 1960. The Detroit-based retail company was founded in 2011 by Tom Kartsotis under his investment company, Bedrock. Kartsotis, previously a founder of Fossil Group, wanted to create a high end American watch manufacturing brand to rival Swiss watchmakers at a lower price point. Bedrock decided to acquire the Shinola brand after an associate used the World War I-era expression "You don't know shit from Shinola" as a rejoinder to Kartsotis' stated ambitions for the company. Unexpectedly, the joke generated a serious discussion about restoring the Shinola brand. Market surveys established that when faced with a choice of paying US$5 for a pen from China, $10 for one made in the United States, and $15 for a pen made in Detroit, consumers would be willing to pay a premium for the last one. More information...
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