Sing Up is a music education organisation in England that provides schools and teachers with online resources for singing and music-making activities. Its headquarters are located in Gateshead. In 2007, the then Department for Education and Skills announced a £10 million investment in a national singing programme in response to the recommendations of the Music Manifesto. In 2008, the funding was extended to £40 million over four years. In March 2011, the Government announced a further £4 million funding to Sing Up for the next financial year. The aim of this investment was to help the program build a sustainable future. Between January 2009 and March 2011, Sing Up was led by a consortium of partners, made up of Youth Music with, Faber Music and The Sage Gateshead. Children's charity Youth Music was the lead partner, with music publisher Faber Music overseeing the national singing resource, including the Song Bank library, while advertising agency AMV, BBDO led a media and PR campaign highlighting the benefits of singing. The Sage Gateshead led the Workforce Development programme, which aimed to build the confidence and expertise of teachers and musicians so they could lead and support children's singing activities. Due to restrictions in the programme's funding, AMV, BBDO stepped away from their role within the Consortium in 2011. From January 2009 to March 2011, Sing Up was championed by the composer and broadcaster Howard Goodall in his role as National Singing Ambassador. In 2010 Sing Up won the RPS Award and in 2013 the programme was praised in the National Plan for Music Education. More information...
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