Soft On Demand (ソフト・オン・デマンド, Sofuto On Demando), often known as SOD, is a Japanese adult video group of companies which has its headquarters in the Nakano ward of Tokyo. SOD was founded in December 1995 by Ganari Takahashi, who retired from the company in March 2005 and is currently working in agriculture. The company is one of the largest adult video companies in Japan and is notable for its creative approach to adult videos. The Japanese AV industry has several different "ethics groups", which are voluntary organizations to assure adherence with Japanese pornography laws and to regulate content and copyrights. The earliest of these organizations was founded by the major AV companies in 1972 and is known as the Nihon Ethics of Video Association (NEVA). In response, SOD in 1996 began its own regulatory group known as the Media Ethics Association (メディア倫理協会, Media Rinri Kyōkai, usually abbreviated as Medirin (メディ倫)). Medirin was composed of "indie" companies, independent AV studios which explored porn themes forbidden by NEVA rules and which used a smaller-pixeled censorship mosaic for their videos. Medirin was re-organized in 2005 to form the Content Soft Association (CSA) (コンテンツ・ソフト協同組合, Kontentsu Sofuto Kyōdō Kumiai) to review and regulate adult videos and adult game software. The CSA had more than 65 members among AV producers comprising most of the SOD group and some other major companies. In November 2010, the organization was dissolved and the Ethics Organization of Video took its place. More information...

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