Sovrn Holdings is an online advertising technology firm based in Boulder, Colorado with offices in San Francisco, San Diego, New York City, and London. Sovrn is a traditional ad exchange, but it takes the data it gleans from that and supplies it to publishers in the form of a dashboard, to give them the tools to better monetize and engage with their audiences." John Battelle sold the direct sales arm of Federated Media Publishing to LIN Media in January 2014 and relaunched the company's programmatic advertising business, formerly Lijit Networks, as Sovrn Holdings. Battelle appointed Walter Knapp, the former COO of Federated Media Publishing, to CEO of Sovrn Holdings. According to MediaPost, the sale of Federated Media Publishing allowed "the publisher-side technology company to fully invest in all things programmatic, including real-time bidding (RTB), programmatic direct sales and private marketplaces. More information...
According to PR-model, sovrn.com is ranked 1,611,885th in multilingual Wikipedia, in particular this website is ranked 899,396th in English Wikipedia.
The website is placed before museumcollective.com.au and after apuanelibere.org in the BestRef global ranking of the most important sources of Wikipedia.
