Sprinkles Cupcakes is a bakery chain established in 2005. It is considered the world's first cupcake bakery. In 2002, Candace Nelson and her husband Charles Nelson, both investment bankers, visited Candace's sister in New York and tried the cupcakes at Magnolia Bakery. Candace decided that it was "time for cupcakes to stop being the backup dancer to cakes". Having started a custom cake business after attending Tante Marie's Pastry Program in San Francisco, she set her sights on cupcakes. "I was taking orders for special occasion cakes which I came to realize are, by definition, reserved for special, infrequent occasions," she said. "I wanted to create an artful and handcrafted dessert, yet one which people could eat on a daily basis...which led me to reinvent and elevate the lowly cupcake." More information...
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