World Victory Road (WVR) is a defunct Japanese mixed martial arts (MMA) organization which promoted the Sengoku Raiden Championship (SRC) in Japan. The organization was formed in 2007 following the purchase of PRIDE FC by Zuffa. It operated in conjunction with the Japan Mixed Martial Arts Federation (JMM). The Sengoku championship was broadcast on Fuji TV and pay-per-view in Japan, and on HDNet in United States. Beginning with the December 31 show, Sengoku was known as Sengoku Raiden Championship. "Raiden" means "thunder and lightning" and refers to legendary 18th century rikishi, Raiden Tameemon. WVR exec Kokuho said they hoped the initials "SRC" will be more palatable to international audiences. More information...
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