StandWithUs (SWU) (also known as Israel Emergency Alliance) is an international, right-wing pro-Israel advocacy organization StandWithUs has worked closely with the Israel Ministry of Foreign Affairs to promote Brand Israel. It was founded in 2001 Los Angeles by family therapist-turned-activist Roz Rothstein and her husband and is headquartered in the United States. StandWithUs was founded in 2001 by Roz Rothstein, a family therapist in Los Angeles whose parents were Holocaust survivors. According to her, the inspiration for StandWithUs came during the Second Intifada; she thought that Israel didn't get the backing it deserved so she and her husband set up a group with the mission to educate others about Israel. More information...
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