Starbucks Reserve is a program by the international coffeehouse chain Starbucks. The program involves operation of worldwide roasteries; currently six are in operation. Also part of the program are 28 coffee bars preparing Starbucks Reserve products, what Starbucks considers its rarest and best-quality coffees, usually single-origin coffees. Some Starbucks Reserve coffee is also sold in about 1,500 of the chain's traditional outlets. The program began as Starbucks desired to compete in the high-end coffee market, competing against premium coffee retailers like Stumptown Coffee Roasters, Dillanos Coffee Roasters and Blue Bottle Coffee. More information...
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